Competition for internet subscribers in Nigeria took a different turn as Nigeria’s largest mobile telecommunication company, MTN, led the way in the month under review. Operators in the industry showed no sign of relenting, as they intensified efforts to outcompete each other for market share in an increasingly fickle market.
According to data from the Nigerian Communication Commission (NCC), a total of 493,556 internet subscribers dumped Glo and 9mobile during the month in favour of MTN and Airtel, two of Nigeria’s largest data sellers.
In a turn of events, MTN edged out Airtel for the first time in 5 months, gaining a total of 488,120 internet subscribers. This contrasts sharply against an earlier reportwhich showed that MTN lost a whopping 667,245 internet subscribers, while Airtel Nigeria gained the biggest.
Globacom continues to lose internet subscribers as more people dumped the network for the second month in a row. The GSM company lost about 370,845 internet subscribers, an increase from the 155,118 internet subscribers lost in September. The company has lost a cumulative 525,963 internet subscribers in just 2 months.
9mobiles also failed to attract new subscribers as its steady decline persisted in the month under review. In October alone, 122,711 internet subscribers dumped 9mobile, as against 156,065 recorded in September.
Airtel continues to trail as MTN extends market share. While Airtel has significantly gained subscribers this year, it still trails behind MTN in terms of total internet subscriber base.
Story Credit : Nairametrics